Rock band promotion is one of the most difficult parts of succeeding in music. Learning new skills like how to promote your band is, in some genres of music, more important than playing your instrument well.
Selling the image
In rock music in particular, you need to be fresh and a tiny bit outside the box for people to listen to what you have to say. You need to be accessible, yet you need to promote this image of an elite coolness that not everyone can have.
Myspace
One of the most important steps to band promotion nowadays is getting a Myspace music page. Everyone has to do this. It is easy, straightforward, and essential. You don’t even need to set it up that well. It just gives people who like your music a convenient way to check out what you’re doing, see dates for upcoming shows, and link to your page to feel like you are a part of their life.
Official band web site
You should also have an official band website. My space pages are alright, but having your own well-made website can take your band promotion to the next level. You can sell merchandise, show live videos, and do it all in a style that is more unique and expressive. This can really help you give your band a certain look.
Merchandise
Another important band promotion step you can take is to get some good merchandise. The fact is, people won’t buy shirts they don’t like even for bands they do. On the other hand, I know a lot of folks who will buy a rock band t shirt just because they like the way it looks.
High Quality is the name of the game!