In this new era of mobile marketing, ad publishing and Internet, business development – since the 90s and even early 2000s has changed tremendously. Before, as we may call it “the old age”, companies looking to expand built Alliance divisions. Companies even signed distribution agreements with 3rd party partners to provide much needed support to the host companies in various ways, such as: geographic reach, consulting services, technical support, and distribution logistics.
The 3rd party services still do exist, continuously providing a lot of value to the host companies. Some of the benefits that a host company can get from such services are: costs are being reduced, while increasing their sales, marketing and business development capacity. However, it taxes time and effort for the company to set it up. Learn more about the difference between the then’s business development concept and today’s, in this great article at http://www.davidkchan.com.
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